DESIGN TECHNOLOGY
From the living room to the kitchen – and even the closet – Samsung marries technological advances with functional yet striking style
Odds are, you’re reading this at home. In a year that’s upended daily routines and lifestyles the world over, residences have also become offices, gyms and more. As life at home continues to evolve and adapt, so too should the technology — and the design — that supports it. For Samsung, this simple edict is the driving force behind a thoughtful and exceptionally elegant range of new products that enhance both the aesthetic and functional qualities of residential spaces.
A global leader in televisions, Samsung continues to push the envelope of style and performance. With The Serif, the brand has integrated its QLED 8K technology — which combines unparalleled resolution with vivid colour volume and integrated surround sound — in a statement-piece TV. Designed by Ronan and Erwan Bouroullec, the playful design evokes an easel for a warm residential vibe.
The Frame, designed by Yves Béhar, has a more subtle appearance: the TV is ingeniously concealed within a simple picture frame. With its QLED display and an understated beauty, it’s a television turned work of art — becoming a gallery for paintings and photographs when turned off. In small spaces, it’s also a deftly seamless addition that sits flush against the wall.
An emphasis on space-saving design is evident throughout the company’s expansive portfolio. Consider the redesigned Samsung Front and Top-load Laundry Pair. The machines offer an impressively streamlined footprint and a shallow, closet-depth fit, Samsung’s engineering integrating an impressively spacious 5.2 cubic-foot washer drum into an exceptionally compact unit. What’s more, the self-cleaning, antibacterial washer features noise-reducing technology, while both washer and dryer boast a refined control panel for ease of use. Not least of all, the champagne and platinum finishes make for a quietly eyecatching presence.
The same sensitivity to context and lifestyle guided the design of Samsung’s marquee Electric Range with Flex Duo. A dual-door, smart-dial appliance that remembers cooking preferences and favourite settings, the 30” range features a slide-in design that allows it to fit into place without the need for a full renovation.
And then there’s the Airdresser. Combining powerful steam and air to relax light wrinkles and remove 99 per cent of bacteria, dust mites and odours from clothing, the sleek steam closet is a luxe personal stylist. Featuring a carefully pared down design and a refillable water reservoir, the Airdresser offers premium garment care without the need for a water line or professional installation. It brings the smart home into the wardrobe. All you have to do is plug it in.