How Our Sur­vey Worked

BC Business Magazine - - Personal Finance -

Ip­sos con­ducted the Most Loved Brands study be­tween Fe­bru­ary 7 and 15, 2018 The on­line sur­vey con­sisted of 1,301 in­ter­views with Bri­tish Columbians aged 18-plus Re­spon­dents were asked to rate 65 B.c.-based brands across a wide va­ri­ety of di­men­sions Brand Love is a pro­pri­etary com­pos­ite met­ric based on sev­eral ques­tions. Ip­sos uses it to de­ter­mine how much a brand res­onates with con­sumers at an emo­tional and a func­tional level Ip­sos stan­dard­izes all Brand Love scores against each other, with the av­er­age B.c.-based brand re­ceiv­ing a score of 100

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