WEEK­END WAR­RIOR

BC Business Magazine - - Contents -

Coast Cap­i­tal Sav­ings CMO Lawrie Fer­gu­son drums up sup­port for her band

As chief mar­ket­ing of­fi­cer of one of Canada's largest credit unions, Lawrie Fer­gu­son man­ages Coast Cap­i­tal Sav­ings' brand­ing, ad­ver­tis­ing, dig­i­tal and so­cial me­dia, prod­uct de­vel­op­ment, com­mu­ni­ca­tions, pub­lic af­fairs, gov­ern­ment relations and in­vest­ment in com­mu­nity youth ini­tia­tives. She is also ex­ec­u­tive spon­sor of its ex­pan­sion steer­ing com­mit­tee, over­see­ing Coast Cap­i­tal's tran­si­tion this fall from a pro­vin­cial to a fed­eral credit union, just the sec­ond in Canada to op­er­ate na­tion­ally.

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