Well­ness a Key In­gre­di­ent to Suc­cess

Em­ploy­ees ex­cited about their roles con­trib­ute to the bot­tom line

BC Business Magazine - - Grouphealth Benefit Solutions -

Talk to any­one at GROUPHEALTH for more than a few min­utes and it be­comes clear that this third-party group in­sur­ance provider (one of the largest in Canada, in fact) is driven by a cor­po­rate cul­ture that en­cour­ages staff to par­tic­i­pate in ex­er­cise and well­ness ac­tiv­i­ties.

And if they’re not ex­er­cis­ing, they’re pro­mot­ing healthy liv­ing, as well as learn­ing about new as­pects of well­ness.

It’s a clas­sic case of walk­ing the walk as well as talk­ing the talk. GROUPHEALTH, which be­gan as a home-based group in­sur­ance bro­ker, of­fers ground­break­ing cov­er­age (in­clud­ing em­ployee well­ness ser­vices along with ex­tended health, life and dis­abil­ity cov­er­age), plan de­signs and ad­min­is­tra­tion so­lu­tions that put Cana­dian busi­nesses back in con­trol of their ben­e­fits. So it fol­lows that its 500-strong staff mem­bers are at the top of their game—and pur­su­ing a healthy life­style is one way to main­tain their en­ergy and pro­duc­tiv­ity.

Health and well­ness has also helped GROUPHEALTH change the im­age of ben­e­fit com­pa­nies and cre­ate truly in­no­va­tive ser­vices for its clients.

“To take just one ex­am­ple of how we do things dif­fer­ently, our cer­ti­fied Ad­vi­sor Part­ners an­a­lyze the per­for­mance of our clients’ ben­e­fit plans to un­cover sav­ings and ef­fi­cien­cies and sug­gest strate­gies that give them more con­trol,” CEO Matt Houghton says of the firm that was founded in Prince Ge­orge in 1982.

It was Houghton who in­spired his com­pany’s health cul­ture when he started work­ing out at In­no­va­tive Fit­ness. Oth­ers couldn’t help but no­tice the re­sults.

Valentina Araneda, GROUPHEALTH’S CFO, says: “I started go­ing to In­no­va­tive Fit­ness after Matt achieved such im­pres­sive re­sults, and then other staff mem­bers did. A team of em­ploy­ees works out to­gether on a weekly ba­sis now. We’re in­creas­ingly in­cor­po­rat­ing em­ployee well­ness ser­vices into ben­e­fits that we pro­vide clients be­cause we be­lieve peo­ple are the most valu­able as­set of any com­pany. We know that healthy peo­ple are hap­pier, more pro­duc­tive and more en­gaged.”

GROUPHEALTH’S fo­cus on healthy liv­ing is even re­flected in its Em­ployee Well­ness cov­er­age. Its em­ployee and fam­ily as­sis­tance pro­gram is lead­ing the way in the in­dus­try be­cause GROUPHEALTH gives em­ploy­ees ac­cess to the sup­port they need not only for crit­i­cal health is­sues but for day-to-day life­style tips.

A unique ad­di­tion to a ben­e­fits plan is GROUPHEALTH’S Health Well­ness Ac­count, whereby em­ploy­ees can ac­cess well­ness prac­ti­tion­ers and ser­vices. Also un­der the Em­ployee Well­ness um­brella, em­ploy­ees re­ceive prac­ti­cal in­for­ma­tion about how to main­tain a bal­anced and healthy life­style, de­liv­ered right to their email in­box.

Houghton says: “Our cul­ture, com­bined with our use of tech­nol­ogy, makes us a vir­tual car­rier that pro­vides all the ser­vices of a tra­di­tional in­surer faster, cheaper and bet­ter. We’ve got the best and bright­est play­ers who are ex­cited about what they’re do­ing and, as a re­sult, we do more busi­ness in a year than many in­sur­ers do in five.”

Un­sur­pris­ingly, Houghton’s fu­ture goal for GROUPHEALTH is to main­tain its healthy course.

“We’ve en­joyed tremen­dous growth in the past five years. With of­fices as far away as On­tario and clients in ev­ery­thing from truck­ing and com­muity ser­vices to pub­lic util­i­ties, we’re proud to sup­port an es­ti­mated half-mil­lion Cana­di­ans and their fam­i­lies— and we in­tend to ex­pand our ca­pa­bil­i­ties for the ben­e­fit of new clients.”

GROUPHEALTH Ben­e­fit So­lu­tions has cre­ated in­no­va­tive ben­e­fit ser­vices that have helped to spark growth

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