Drew Green

CEO, IN DOCHINO AP­PAREL

BC Business Magazine - - Entrepreneur Of The Year 2018 - —N.C.

Drew Green didn't launch

In­dochino, the menswear maker founded in 2007 on the premise that cus­tomers shouldn’t have to spend tons of money for cus­tom cloth­ing. But hav­ing built a suc­cess­ful busi­ness of his own in Shop.ca, the Scar­bor­ough, On­tario, na­tive con­sid­ered tak­ing over as CEO of In­dochino in 2015 more chal­leng­ing than start­ing some- thing him­self. “The com­pany was los­ing US$7 mil­lion to US$8 mil­lion a year, had very lit­tle run­way and was in need of a to­tal re­vamp,” Green re­calls. “The ex­ist­ing share­hold­ers and my­self came to­gether, es­sen­tially reac­quired the com­pany and started from scratch.”

How­ever, Green faced pres­sures that wouldn’t dog a new busi­ness. “It’s a lot dif­fer­ent than start­ing your own com­pany from the ground up,” he says. “But to be hon­est, it’s a lit­tle more stress­ful be­cause you’re los­ing money from day one and you don’t have a lot of time to fig­ure it out.”

Green has used his time at In­dochino well, reengi­neer­ing its supply chain, de­vel­op­ing part­ner­ships with com­pa­nies like Post­media Net­work, build­ing new show­rooms—the com­pany now has 34 across North Amer­ica—and per­son­ally over­haul­ing the man­age­ment team. Since he ar­rived, the busi­ness has grown from just over 100 em­ploy­ees to about 600 through a com­bi­na­tion of on­line sales and bricks-and­mor­tar stores.

The CEO likes to share credit for this turn­around. His pre­ferred brand of of­fice cul­ture— cul­ti­vated with Shop.ca, sold in 2014 to Toronto-based Emerge Com­merce—hinges on rec­og­niz­ing oth­ers.

“My com­pa­nies have al­ways been known for daily standups, where you have ev­ery­body com­mu­ni­cate their top pri­or­ity for the day be­fore and the day that’s hap­pen­ing,” Green says. “Then we have a weekly game ball, which is a peer-to-peer recog­ni­tion mech­a­nism, and you feel great be­cause some­body’s rec­og­niz­ing your ef­forts. Whether you’re play­ing on a team or build­ing a com­pany, the more you can work as a unit, the bet­ter things you ac­com­plish.”

What do you do to un­wind/re­lax? I spend time with my sons, watch­ing and help­ing them be­come men

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