Rick Per­reault

BC Business Magazine - - Entrepreneur Of The Year 2018 -


Rick Per­reault co-founded Van­cou­ver­based soft­ware com­pany Unbounce in 2009 be­cause he had an itch no­body else could scratch. He was a dig­i­tal mar­keter whose cam­paigns kept getting de­layed be­cause he couldn't make or change a land­ing page with­out getting the IT depart­ment in­volved. Per­reault wanted a sim­ple, drag-and-drop tool that even tech­ni­cally chal­lenged mar­keters could use to build, pub­lish and test land­ing pages by them­selves. It didn't ex­ist, so he and five co-founders started Unbounce to make it hap­pen.

About 800 cus­tomers bought the first bare-bones prod­uct in the year after launch. Now Unbounce has 15,000 clients glob­ally. The co-founders have been joined by 160 em­ploy­ees and 15 dogs in the com­pany's Van­cou­ver and Ber­lin of­fices. Per­reault says he and his part­ners wanted to pro­vide ca­reers worth getting up for ev­ery day: “Let's cre­ate a place that's awesome, where peo­ple want to work–and that can make money.” –D.H.

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.