Zee­shan Hayat + Ka­rina Hayat

BC Business Magazine - - Entrepreneur Of The Year 2018 - – F.S.

CO- FOUNDER AND CEO + CO- FOUNDER AND PRES­I­DENT, PRIZM ME­DIA

Com­bin­ing en­trepreneur­ship with health care came nat­u­rally to Ka­rina and Zee­shan Hayat, who both grew up in fam­i­lies that strug­gled fi­nan­cially and have lost rel­a­tives to di­a­betes. In 2001 while still at Douglas Col­lege–zee­shan was study­ing busi­ness, and Ka­rina, plan­ning to be­come a doc­tor, took bi­ol­ogy–the pair launched an on­line en­ter­prise that sold health sup­ple­ments.

Since then Prizm Me­dia has be­come a tech­nol­ogy com­pany that con­nects more than 70 mil­lion North Amer­i­cans with chronic ill­nesses to phar­ma­cies and providers of med­i­cal equip­ment, from hear­ing aids to catheters. Its Rx­tome app al­lows pa­tients to or­der or re­fill pre­scrip­tions from phar­ma­cies 24/ 7 for free delivery. And be­cause Prizm Me­dia, which em­ploys 31 peo­ple at its Van­cou­ver head of­fice and an­other 245 in its off­shore call cen­tres, knows who's buy­ing the prod­ucts, it also sup­plies leads to med­i­cal sup­pli­ers for mar­ket­ing cam­paigns.

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