Clau­dia Sjoberg

FOUNDER A ND PRES­I­DENT, PEDALHEADS GROUP

BC Business Magazine - - Entrepreneur Of The Year 2018 -

If most peo­ple hap­pened upon an empty swim­ming pool at a re­tire­ment home in Van­cou­ver's Ker­ris­dale neigh­bour­hood, they wouldn't think much of it. In 1986, though, 25-year-old Clau­dia Sjoberg saw an ocean of op­por­tu­nity. After com­plet­ing a de­gree in phys­i­cal ed­u­ca­tion at UBC, Dun­can­born Sjoberg didn't know what she wanted to do, but she craved some­thing that would let her teach chil­dren and give them en­rich­ing ex­pe­ri­ences.

The pool be­came the site of the first of more than 100 pri­vate swim­ming and bik­ing camps for chil­dren across the con­ti­nent. Some doubted that Sjoberg's model would work, given that com­mu­nity cen­tres pro­vided sim­i­lar ser­vices, some of them free. But word-of-mouth won the day for Pedalheads Group. “Par­ents stand­ing around hav­ing that play­ground chat­ter, and peo­ple start talk­ing about it,” Sjoberg says. “That's where we've been able to be suc­cess­ful.” –N.C.

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