FOUNDER A ND PRESIDENT, PEDALHEADS GROUP
If most people happened upon an empty swimming pool at a retirement home in Vancouver's Kerrisdale neighbourhood, they wouldn't think much of it. In 1986, though, 25-year-old Claudia Sjoberg saw an ocean of opportunity. After completing a degree in physical education at UBC, Duncanborn Sjoberg didn't know what she wanted to do, but she craved something that would let her teach children and give them enriching experiences.
The pool became the site of the first of more than 100 private swimming and biking camps for children across the continent. Some doubted that Sjoberg's model would work, given that community centres provided similar services, some of them free. But word-of-mouth won the day for Pedalheads Group. “Parents standing around having that playground chatter, and people start talking about it,” Sjoberg says. “That's where we've been able to be successful.” –N.C.