Mar­ket­ing pro David Al­li­son looks be­yond the num­bers

BC Business Magazine - - Contents -

PO­SI­TION: Prin­ci­pal at David Al­li­son, a Van­cou­ver­based ad­vi­sory firm; au­thor of We Are All the Same Age Now–value­graph­ics: The End of De­mo­graphic Stereo­types; part­ner at Global Treefort, a creative think-tank in Van­cou­ver

AGE: 53

PRE­VI­OUS ROLES: In Van­cou­ver, co-founder of B/A, a real es­tate mar­ket­ing firm (sold in 2015), and VP mar­ket­ing for Sotheby's In­ter­na­tional Realty Canada; as­so­ciate creative di­rec­tor at mar­ket­ing agency Ma­claren Mccann in Cal­gary

SCHOOL: BA in jour­nal­ism and com­mu­ni­ca­tions from the Uni­ver­sity of North Dakota

KU­DOS: B/A was awarded Mar­keter of the Year by BC Homes Mag­a­zine and the Cana­dian Home Builders' As­so­ci­a­tion of BC in 2010

LUNCH: Club sand­wich at the Van­cou­ver Club

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