LUNCH WITH LUCY

Marketing pro David Allison looks beyond the numbers

POSITION: Principal at David Allison, a Vancouverbased advisory firm; author of We Are All the Same Age Now–valuegraphics: The End of Demographic Stereotypes; partner at Global Treefort, a creative think-tank in Vancouver

AGE: 53

PREVIOUS ROLES: In Vancouver, co-founder of B/A, a real estate marketing firm (sold in 2015), and VP marketing for Sotheby's International Realty Canada; associate creative director at marketing agency Maclaren Mccann in Calgary

SCHOOL: BA in journalism and communications from the University of North Dakota

KUDOS: B/A was awarded Marketer of the Year by BC Homes Magazine and the Canadian Home Builders' Association of BC in 2010

LUNCH: Club sandwich at the Vancouver Club