Beedie’s Rebranding Mirrors the Quality That Drives This Business
A fresh look to a well-respected company that is expanding
Branding is undertaken by any successful company for a variety of reasons, and in the case of Beedie (formerly Beedie Development Group), it was necessary because of the remarkable evolution the company has experienced in the hands of president Ryan Beedie, as well as to present a fresh face to its expanded customer base.
Beedie says: “As we continue to evolve, now is the time to update our image; and along with streamlining our company name and creating a new website that outlines the full scope of our work and services, we have a new tagline: Built for Good.
“This reflects our commitment to building quality, the well-being of the people who work for us, and our dedication to giving back to the communities that have made us a success to begin with.”
Of course, it could be argued that everyone in the Western Canadian development community is well aware of Beedie’s reputation and values. Established in 1954, it is one of B.C.’S most respected companies specializing in land development, construction and property management in the industrial, commercial and residential applications.
Over the decades, Beedie has played a major role in developing some of Metro Vancouver’s most prominent business parks. Along the way, it has given clients a competitive advantage with its significant land base and in-house divisions that specialize in everything from development and construction, to financing and property management.
When Beedie became president, he aggressively expanded the industrial division and started thinking about getting involved in residential development. The company has since become a significant force in the residential sector, so much so that some of its projects are instantly recognizable to British Columbians—the revitalization of Station Square in Metrotown and The Village at Fraser Mills on Coquitlam’s waterfront are just two examples.
Beedie says: “We deliberately expanded our residential capabilities and created the Beedie Living division in 2011, which brings new high-rise development, including mixed-use towers, to different parts of Metro Vancouver. In some cases, this involved the rezoning of industrial land that we had developed decades ago.”
Given that Beedie’s activities are directed with long-term goals in mind, it’s a natural progression for the Beedie family to give back to the communities.
“This culture was started by my late father, Keith Beedie, and it’s been a privilege over the past decade to direct over $39 million to worthwhile causes,” says Beedie.
Indeed, the family has donated substantially to Simon Fraser University and BC Children’s Hospital. And Beedie’s 300-strong employees enthusiastically volunteer their time to support local non-profit and other organizations.
“It’s our intention to ramp up our philanthropic efforts even more in the near future,” says Beedie.
As the company’s rebranding takes hold in the development community, Beedie notes that the values that drive his firm are stronger than ever. “We look forward to building on our success—and forging new community relationships.”