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Why is it important to understand your brand? Because, according to Ben Baker, founder of Your Brand Marketing, whether it's landing that first job, convincing someone to marry you, getting a promotion, closing a deal, leading a team or just having your opinion matter in everyday life, your brand is the key to success. In Powerful Personal Brands, Baker, who lives and works in Steveston, B.C., bolsters his own advice with insights from business leaders across North America, followed by exercises to help the reader reflect on what they're all about. Your Brand Marketing 200 pages, paperback, $24.95