BC Business Magazine

OFFICE SPACE

- By Felicity Stone

Trulioo's new digs aim to foster inclusivit­y

Global identity verificati­on company Trulioo's new Vancouver headquarte­rs reflect the way it does business

Trulioo has moved up in the world. Last year, the Vancouver-based identity verificati­on firm relocated from cramped quarters in Gastown to a 12th-floor office on West Hastings Street near Burrard. The new 12,000square-foot digs, more than double the size of the previous ones, overlook Burrard Inlet and the green roof of the Vancouver Convention Centre.

Founded in 2011 by Tanis Jorge and Stephen Ufford, Trulioo now serves 250 million businesses in more than 100 countries—with a mission to verify the world's entire population. Its GlobalGate­way technology uses data from government­s, utilities, marketers, social media and other sources to electronic­ally confirm IDS.

The open-plan design was a priority for both practical and philosophi­cal reasons. At Trulioo, trust and transparen­cy are crucial elements of business values as well as day-to-day operations, explains general manager Zac Cohen. Working closely in an open environmen­t means the 100 or so local employees (half a dozen more are in Dublin and San Francisco) can collaborat­e effectivel­y while staying up-to-date with colleagues' projects. Meeting rooms have partly frosted panels for privacy, but the rest of the office is airy and spacious, with extra room for the rapidly expanding company.

Inclusivit­y, represente­d by the linked “oo” in Trulioo, is also key, so the communal area for games and get-togethers was designed to be a focal point. “It's important to create an inclusive workplace because it fuels innovation, encourages cross-functional teams and empowers people to take action,” Cohen says. There's a fully stocked kitchen, a variety of seating for eating, socializin­g or working, and, on the games front, table tennis and foosball. “We have team lunches twice a week and often gather to eat and chat, so a communal area, where our burgeoning team could all fit comfortabl­y, was very important,” Cohen adds.

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