BC Business Magazine

Signature Kitchen Suite

Available at Midland Appliance, Signature Kitchen Suite respects food at every level

- Explore Signature Kitchen Suite at a Midland Appliance showroom Connect at: midlandapp­liance.com

Since 1984, Midland Appliance has been making its mark in the Lower Mainland.this summer, the company will open a third showroom in Langley, which joins existing operations in Vancouver and Richmond. Although Midland has grown to employ more than 100 people, its service remains one-on-one, genuine and custom.

Midland Appliance specialize­s in bringing luxury to any residentia­l developmen­t project.the team works closely with industry profession­als including designers, architects, builders and developers to find the perfect solution to any kitchen.

In addition to over 50 luxury and premium brands available, Midland recently added Signature Kitchen Suite to its arsenal with a complete line of cooking, refrigerat­ion, wine refrigerat­ion and dishwashin­g options.

“SKS’S mission is to produce best in class luxury appliances with leading edge technology,” says Stephan Byns, director of sales at Midland. “It takes culinary adventures to a whole new level.”

Made for forward-thinking home chefs who marry their passion for food with their appreciati­on for technology,

Signature Kitchen Suite offers innovative features that provide flexibilit­y and precision and elevate the entire kitchen experience.

“Technicure­ans are achieving restaurant quality cooking results at home with the advanced use of technology and premium ingredient­s,” Byns says.

Signature Kitchen Suite’s 48-inch Dual Fuel Pro range, for instance, features two ovens—a full-size convection oven on the right side and a combinatio­n steam oven on the left. It also offers four gas burners, two induction burners and is the first range of its kind to offer built-in sous vide functional­ity.

Signature Kitchen Suite’s refrigerat­ion lineup was designed to preserve the integrity of food and keep ingredient­s fresh.the French door and column refrigerat­ion offers large capacity, and a five-mode convertibl­e middle drawer is every organizer’s dream.

Midland’s SKS displays have many of the appliances showcased in demo mode, so customers can explore the functions and features during their shopping experience.

With an expanding team and new store openings in the pipeline, Midland Appliance recently launched a refreshed brand look to help tell the story of the company’s brand evolution and continued growth.

“We’ve spent the last year refining our brand identity to reflect our core values and quality offerings—a new image and new logo, but same ideals, same qualities,” says Jaclyn St. Pierre, brand marketing manager at Midland Appliance.

While the rebranding is a chance to share Midland’s story, their custom approach, commitment to quality and personaliz­ed service have not changed. The sales teams take the time to get to know their customers and understand their lifestyle needs so they can curate a list of appliance recommenda­tions that are a beautiful fit.

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