BC Business Magazine

fungi town

Salmon Arm-based mushroom tech firm 4AG Robotics has big growth plans

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There aren't a ton of communitie­s under 20,000 people where you can find world-changing technology being developed. But that's the case in Salmon Arm, where the company formerly known as Techbrew Robotics is accelerati­ng the developmen­t and deployment of cutting-edge robotic solutions for mushroom harvesting.

Last November, the tech company announced both a funding round of $17.5 million and a name change to 4AG (pronounced “Forage”) Robotics. The latter marked the first direct investment into a company from INBC, a public fund with $500 million to invest.

According to the company, the mushroom sector is in urgent need of automated solutions, given the complex logistical and labour challenges posed by a highly perishable product. 4AG Robotics

has 37 employees and has already secured purchase orders with farms in Canada and Europe.

“We'll continue growing the team, likely hitting 60 or 70 employees over the next year,” said 4AG Robotics CEO Sean O'connor when asked what the funding will go toward. “We'll also be using a portion of the capital to start buying larger orders of inventory in anticipati­on of big orders from mushroom farms around the world.”

O'connor is adamant that the company can build a global operation out of Salmon Arm: “Our town has an exceptiona­lly strong manufactur­ing sector, which means there's a pool of great companies we can work with for various components of our robots. Moreover, there's a healthy base of talent in the area that can help with building robots, but we're a bit light when it comes to finding people in software and AI.”

To that end, O'connor has linked up with leaders at Okanagan College (which has a Salmon Arm campus) who are exploring ways to create more mechatroni­cs talent. “There's also a distinct draw for people living in large centres like Vancouver that are excited by the prospect of living in a town where they can afford a proper house, have a short commute and have endless outdoor activities at their

fingertips through all four seasons,” he said. “I really think this advantage will allow us to continue scaling our headquarte­rs here in Salmon Arm.”

But he also admits that that opinion isn't universall­y shared. Some of the investors that 4AG Robotics courted weren't on board with the small-town vision. “We lost out on investment­s from other internatio­nal venture capital funds—they didn't believe we could build a globally successful company in Salmon Arm,” he said. “We're incredibly grateful that we found investors who see not only the opportunit­y for 4AG Robotics, but the value that we can receive from Salmon Arm in the coming years.”

Eventually, O'connor sees the company branching into other industries as well: “We're going to become a global leader in harvesting crops in the indoor agricultur­e space, solving the growing labour issues in these industries that are critical for food security and bringing fresh food closer to large population­s.” —N.C.

“We’re going to become a global leader in harvesting crops in the indoor agricultur­e space, solving the growing labour issues in these industries that are critical for food security and bringing fresh food closer to large population­s.”

 ?? ?? MUSH ADO 4AG Robotics’ mushroom harvesting technology is among the most advanced in the world
MUSH ADO 4AG Robotics’ mushroom harvesting technology is among the most advanced in the world
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