That’s how much of its own weight can hold in water. Nature’s most effective moisturizer, it’s basically a sponge that binds to water molecules. Though skin has lots of hyaluronic acid when you’re young, you lose it as you age, so it’s a great ingredient to look for on skincare are labels. Getting blush to look natural is no easy feat. Too much and you get a clown face, too little and what’s the point? That’s why we’re loving this new liquid option. With just a small swipe you get a soft wash of colour that looks like you achieved it from a good workout. Perfect!