Nicole Tapscott, senior director and general manager of Casper Canada, gives us the 101 on mattresses.
What should we look for?
Comfort, support, durability and breathability.
Does a good mattress equal a good night’s sleep?
We believe that sleep is the third pillar of wellness, alongside diet and exercise. To get quality sleep, you need quality sleep products.
How do you engage people who like to “try before they buy”?
We provide customers with a 100night free trial, temporary pop-up shops and more. This year, we’ve added retail partners that allow customers to test our products in-person or pre-purchase in environments that are comfortable and educational.
See more at casper.com.
*This interview has been edited and condensed