ALIGN Composite Cladding by Gentek
The premier brand that brings home beauty, premium performance, and appealing aesthetics, Gentek enhances curb appeal—once again giving a fresh start to new ideas.
The ALIGN Composite Cladding System satisfies those seeking ‘outside’ help. Combining ease of installation, minimal maintenance, and the beauty of real wood, it all adds up to overall value, a compelling combination that directly benefits remodelers, builders, and homeowners.
“Not that long ago the choice for composite cladding was between a high-end look or a low-maintenance product,” says Phillippe Bourbonniere, executive vice president of Gentek Building Products. “There exists true value in exterior cladding and ALIGN offers a great return on investment,” he shares, adding that ALIGN offers one of the lowest total installed costs of cladding available without sacrificing quality.
Featuring impressive style with a 7-inch flat face exposure and an authentic cedar mill grain texture, ALIGN’s heightened structural integrity also meets or exceeds industry test standards for wind and weather, workability, termite resistance, and flame spread/smoke development. Plus its moisture and thermal resistant properties help prevent rotting, warping, and energy loss with architectural features that address a total home package of innovative function that satisfies beyond surface good looks.
ALIGN’s self-aligning stack lock provides quicker and easier installation than most options, requiring less skilled labour and allowing builders the luxury of completing more jobs in less time. “It is an appealing alternative to wood, fibre cement, and engineered woods that are all in the same price ballpark. ALIGN is quicker and less cumbersome to install and the demand has been great,” states Bourbonniere.
Available in a curated palette of 20 fade-resistant colours, ALIGN can host a variety of flattering facades with no need for repainting. “Our weatherable pigments fortify the colours against fading for superior colour retention— including darker hues,” explains Bourbonniere. “Colours like Charcoal and Iron Ore wouldn’t have been possible before in a virtually maintenance-free material, but our advanced technology also increases energy efficiency, reducing thermal bridging to withstand bigger heat builds that combine to shield against ultraviolet degradation.”
Backed by a lifetime-limited warranty, Gentek further offers a compatible line of trim, windows, and accessories for a cohesive extension of architectural features. “Everyone wants a maintenance-free option,” admits Bourbonniere. “Empty nesters want to enjoy their time, not spend it on upkeep. Our full palette of deep rich colours can update your home and make it look like the new development down the street.”