Bloomberg Businessweek (North America)

Cover Trail

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How the cover gets made

Domestic Cover

① “Cover story is an interview with Bernie Sanders on the campaign trail.”

“What does he talk about?”

“Income inequality.”

“And what do we find out about him?”

“That he’s been talking about income inequality his entire

political career.”

“Very one-track mind. He’s like me with chocolate pudding. We should probably shoot him for the cover.”

② “Bernie looking concerned about income inequality. What should

the headline be?”

“Well, he says that people like hedge fund managers—which is

basically a fair percentage of our readership—shouldn’t vote for him.”

Internatio­nal Cover

① “Cover story is on multimilli­onaires who are profiting

from Syrian refugees.”

“I wonder what Bernie would

think about this.”

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