Bloomberg Businessweek (North America)
Cover Trail
How the cover gets made
Domestic Cover
① “Cover story is an interview with Bernie Sanders on the campaign trail.”
“What does he talk about?”
“Income inequality.”
“And what do we find out about him?”
“That he’s been talking about income inequality his entire
political career.”
“Very one-track mind. He’s like me with chocolate pudding. We should probably shoot him for the cover.”
② “Bernie looking concerned about income inequality. What should
the headline be?”
“Well, he says that people like hedge fund managers—which is
basically a fair percentage of our readership—shouldn’t vote for him.”
③
International Cover
① “Cover story is on multimillionaires who are profiting
from Syrian refugees.”
“I wonder what Bernie would
think about this.”