Cover Trail

Bloomberg Businessweek (North America) - - Contents -

How the cover gets made

Do­mes­tic Cover

① “Cover story is an in­ter­view with Bernie San­ders on the cam­paign trail.”

“What does he talk about?”

“In­come in­equal­ity.”

“And what do we find out about him?”

“That he’s been talk­ing about in­come in­equal­ity his en­tire

po­lit­i­cal ca­reer.”

“Very one-track mind. He’s like me with chocolate pud­ding. We should prob­a­bly shoot him for the cover.”

② “Bernie look­ing con­cerned about in­come in­equal­ity. What should

the head­line be?”

“Well, he says that peo­ple like hedge fund man­agers—which is

ba­si­cally a fair per­cent­age of our read­er­ship—shouldn’t vote for him.”

In­ter­na­tional Cover

① “Cover story is on mul­ti­mil­lion­aires who are profit­ing

from Syr­ian refugees.”

“I won­der what Bernie would

think about this.”

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