Cover Trail

How the cover gets made

① “The cover story is on tech companies that are struggling to

diversify their employee pool.”

“What kind of companies?”

“Large ones in Silicon

Valley, like Google.”

“So much for the technocratic utopia. We should probably

photograph some of the people who are trying

to get hired.”

② “Love this photo.”

“What should we do for

the headline?”

③ “Do you think people will misread it as ‘Coders LIKE Us’?”

“No ... but it would be terrible

if they did.”