Cover Trail

How the cover gets made

① “The cover story’s about the boom in

the women’s conference industry.”

“What are the conferences about?”

“Being a woman in the workforce.”

“That seems like an extremely

complicated issue, given the history of women’s rights and the

evolution of gender roles.”

“Very complicated.”

“So how do they approach it?”

“By inviting successful women to tell their stories and share their opinions.”

“And how can women who attend

implement what they learn?”

“Hard to tell. One problem is that a woman’s biggest obstacle can be

navigating a male-dominated workplace. But men aren’t going to the conferences, so they aren’t necessarily receptive to change.”

“It’s only women going to these

conferences?”

“Just about, yes.”

“And only women speaking?”

“Mostly, yes.”

“And who interviews them?”

“Women.”

“So it’s women listening to women talk

to women about women?”

“Yes.”

“I have an idea.”