How Did I Get Here? Brad Smith, In­tuit’s CEO, knows that “peo­ple don’t wake up ex­cited about ac­count­ing”

Chief ex­ec­u­tive of­fi­cer and chair­man, In­tuit

Bloomberg Businessweek (North America) - - Contents -

“I was a black belt in tae kwon do, played gui­tar and sax, and life­guarded for nine sum­mers. In my mind, I was Don John­son from Mi­ami Vice.”

“My frst job was to man­age six Team­ster truck driv­ers.”

“I was re­spon­si­ble for their frst In­ter­net pay­roll prod­uct and gen­er­ated sales you could count on your fngers and toes.”

“We now have 7,700 em­ploy­ees in 25 of­fices around the globe, with rev­enue north of $4.2 bil­lion. And I’m ex­cited about our busi­ness model tran­si­tion to a cloud­based, global prod­uct.”

“I loved ev­ery­thing ex­cept that my girl­friend was back home and I was march­ing at 4 a.m. I de­cided maybe I was a lover, not a fghter.”

“Be­fore the In­ter­net, di­rect mail was how you got into big data. I han­dled our big­gest prod­uct, a mailer that had all the junk mail jammed in.”

“I learned that peo­ple don’t wake up ex­cited about ac­count­ing, so our job was to make the work go away and de­liver de­light­ful out­comes, like higher tax re­funds.”

Brands: Tur­botax, Proseries, Lac­erte, Quick­books, Quicken, and Mint

With Oprah, 2015

With for­mer Mar­shall Univer­sity foot­ball coach Jack Lengyel, 2015

As a se­nior in high school, 1982

West Point, 1982

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