Cover Trail

How the cover gets made

Bloomberg Businessweek (North America) - - News -

① “The cover story is about what it took

to make the chip be­hind many of Ap­ple’s best prod­ucts, and where it

was made.”

“What did it take—and where

was it made?”

“It took a lot of time and money,

and it was made in labs.”

“Never would have ever ex­pected that.

We can put the chip on the cover.”

② “It’s a mas­ter­work of

sim­plic­ity.”

“Pos­si­bly the most bor­ing thing I’ve ever

seen.”

“It just needs

words.”

③ “More words.”

“Not sure if there’s that much more to say.”

“They can be any words, re­ally.”

④ “Many, many more

words. Moun­tains of

words.”

⑤ “More!”

“No.”

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