How Did I Get Here? Academy of Mo­tion Pic­ture Pres­i­dent Ch­eryl Boone Isaacs mar­keted Porky’s

Pres­i­dent, Academy of Mo­tion Pic­ture Arts and Sci­ences

Bloomberg Businessweek (North America) - - News -

“There were op­por­tu­ni­ties I wasn’t con­sid­ered for. But ev­ery­one in Hol­ly­wood has that sit­u­a­tion—i don’t care what you look like. I didn’t let it stop me.”

“My brother was a suc­cess­ful film ex­ec­u­tive at 20th Cen­tury Fox, and his world seemed so glam­orous and fun, so I drove to L.A. and knocked on doors.”

“I teamed up with a col­league from Paramount on a film mar­ket­ing com­pany. It didn’t pan out but was still a good ex­pe­ri­ence.”

“The com­pany folded af­ter a year, or I’d prob­a­bly still be there. I’m still close to Alan Ladd Jr.”

“I was an av­er­age stu­dent and out­go­ing. I’m an ex­tro­vert.”

“I learned ev­ery as­pect of mar­ket­ing and dis­tri­bu­tion. We did Love at First Bite with Ge­orge Hamil­ton, The Stunt Man, and Porky’s — that was the most prof­itable.”

“My son was 4, and the 24/7 hours [at New Line] weren’t work­ing for me. So I con­sulted, mostly on awards cam­paigns.”

In 2016 the Academy an­nounced an ini­tia­tive to di­ver­sify its largely white, male mem­ber­ship base. From a state­ment re­leased on Jan. 18: “This is a dif­fi­cult but im­por­tant con­ver­sa­tion, and it’s time for big changes.”

With song­writer Diane War­ren (left) and Lady Gaga at the 88th An­nual AcademyAwards Nom­i­nee Lun­cheon, 2016

With film editor Richard Chew,late 1970s

With (left to right) Idris Elba, Com­mon, Will Smith, and Abra­ham At­tah at the 2015 Gov­er­nors Awards

Pro­mot­ing The Hunt for Red Oc­to­ber with Sean Con­nery, 1990

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