Cus­tom Cloth­ing Reaches Crit­i­cal Mass

Bloomberg Businessweek (North America) - - Markets/Finance -

The boom in af­ford­able be­spoke fash­ion is fi­nally mov­ing be­yond men’s suit­ing and shirt­ing. Swe­den’s Tai­lor Store (tai­lor­ sells tai­lor-made shirts for women, and startup Bow & Drape (bowand­ will sew a cheeky slo­gan of your own de­sign—“Whiskey me away,” say—in se­quined let­ters onto a sweat­shirt or tote. Bri­tish shop­pers can per­son­al­ize a knitwear pat­tern at Un­made (un­— the com­pany wants to ship to the U.S. soon. There’s also footwear, such as madeto-mea­sure bal­let flats from Mar­gaux (mar­ and cus­tomer-de­signed dress shoes for men from Awl & Sundry (aw­land­

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