Cover Trail

How the cover gets made

“The cover is about the rise in negative sentiment against Big Business and what that means for it.”

“Who’s saying things against Big Business?”

“Just about every presidential candidate and the people who support them. So pretty much everyone.”

“It’s hard to hear the cries of unrest through the thick glass on our floor-to-ceiling windows overlooking the city.”

“We could be considered a big business, yes.”

“What if the word ‘business’ in our logo was what people were attacking?”

“What is that dog doing?”

“He’s peeing on ‘business.’ Not sure if we can find a dog that can pee on cue. We’re going to have to shoot the legs of the dog and hire a CGI artist to add the pee.”

( to CGI artist) “Hello, we have an urgent assignment. We need a realistic pee stream to be added to a dog with his leg up. It should be a sturdy stream and have some splashing when it hits its target.”

( CGI artist hangs up)

“I’ll call him back. This happens more often than you’d think.”