Custom Clothing Reaches Critical Mass
The boom in affordable bespoke fashion is finally moving beyond men’s suiting and shirting. Sweden’s Tailor Store (tailorstore.com) sells tailor-made shirts for women, and startup Bow & Drape (bowanddrape.com) will sew a cheeky slogan of your own design—“Whiskey me away,” say—in sequined letters onto a sweatshirt or tote. British shoppers can personalize a knitwear pattern at Unmade (unmade.com)— the company wants to ship to the U.S. soon. There’s also footwear, such as madeto-measure ballet flats from Margaux (margauxny.com) and customer-designed dress shoes for men from Awl & Sundry (awlandsundry.com).