An­drew Deitch­man

Co-founder and for­mer CEO, Mother New York; co-founder, the New Stand

Bloomberg Businessweek (North America) - - Etc -

“When I was lead­ing Mother, my ad­ver­tis­ing agency, I found my­self in the con­fer­ence room of the largest fra­grance com­pany in the world, where the walls were lined with celebrity fra­grances: J.LO, David Beck­ham, Sha­nia Twain, Halle Berry. It struck me as funny, so I opened our meet­ing jok­ingly sug­gest­ing that they con­sider launch­ing a Paul Gia­matti fra­grance. No one laughed. Never un­der­es­ti­mate how se­ri­ously peo­ple take their in­dus­try. And no, we did not get the busi­ness.”

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