Cozy Fried­man

Cre­ator, Socozy kids’ hair care

Bloomberg Businessweek (North America) - - Etc -

“In my first try at launch­ing a chil­dren’s hair- care col­lec­tion, I wanted to use so­phis­ti­cated pack­ag­ing to ap­peal to moms—a to­tal de­par­ture from other kids’ lines. Against ev­ery­one’s bet­ter judg­ment, I was dead set on clear bot­tles. It was im­pos­si­ble to read text on them, and the me­dia couldn’t pho­to­graph them. It was a vis­ual night­mare. We had to repack­age the col­lec­tion, which cost $75,000, took 11 months, and led to lost sales. Ten years later, our prod­ucts are sold at na­tional re­tail­ers and look great.”

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