Know Thy Cus­tomer

Bloomberg Businessweek (North America) - - Focus On / Big Data -

Bio­met­rics and other sur­veil­lance devices will al­low re­tail­ers and shop­pers to in­ter­act in new ways.

① Fa­cial recog­ni­tion soft­ware trig­gers a per­son­al­ized mes­sage to Steve, draw­ing on in­for­ma­tion from his loy­alty pro­gram pro­file. ② A sales as­so­ciate picks out a dress for Molly based on her pur­chase his­tory. ③ The at­ten­dant at the fra­grance counter is...

Newspapers in English

Newspapers from Canada

© PressReader. All rights reserved.