Bloomberg Businessweek (North America)

HOW DO YOU KNOW WHAT YOUR CUSTOMERS WANT WHEN THEY DON’T EVEN WANT IT YET?

- sap.com/simple

IT’S SIMPLE. THE ANSWER IS SAP HANA.

What if you could predict the future by mastering the present? Major retailers use SAP HANA ® to analyze hundreds of millions of transactio­ns from tens of millions of customers to predict trends years in advance. For more, go to

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