Andrew Deitchman

Co-founder and former CEO, Mother New York; co-founder, the New Stand

“When I was leading Mother, my advertising agency, I found myself in the conference room of the largest fragrance company in the world, where the walls were lined with celebrity fragrances: J.LO, David Beckham, Shania Twain, Halle Berry. It struck me as funny, so I opened our meeting jokingly suggesting that they consider launching a Paul Giamatti fragrance. No one laughed. Never underestimate how seriously people take their industry. And no, we did not get the business.”