Bloomberg Businessweek (North America)

Shannon “The Cannon” Hudson

Co-founder and CEO, 9Round kickboxing gyms

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“When I created 9Round, I found myself blinded by dollar signs and signed agreements with anyone. Many franchisee­s didn’t fit our brand. They lacked the energy to inspire customers; their subpar attitudes drained the franchise. Now I choose charismati­c partners who think about the brand long-term.”

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