A Zara of Mod­esty Rises in Turkey

Fash­ion ▶ LC Waikiki pleases con­ser­va­tives with­out turn­ing off lib­er­als ▶ “The se­cret is to un­der­stand the Ana­to­lian cus­tomer”

Bloomberg Businessweek (North America) - - Companies/industries -

At an LC Waikiki store along­side a six-lane high­way in cen­tral Istanbul, throngs of cus­tomers pe­ruse the racks, weav­ing among man­nequins sport­ing full-length evening dresses, sweat­pants, and belted trench­coats. Un­like most shop­pers at nearby Zara andd H&M out­lets, many women at Waikiki­ikiki are wear­ing head­scarves and tu­nic­scs that skim the floor. The re­tailer “hasas a great range for cov­ered women,” saysays Semiha Ko­caturk, a 53-year-old fromm a nearby work­ing-class neigh­bor­hood who’s buy­ing trousers for herr grand­daugh­ter. “I can find the kindd of blouses and cardi­gans I like veryy eas­ily here, and that’s just not the case in ev­ery store.”

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