A Zara of Modesty Rises in Turkey

Fashion ▶ LC Waikiki pleases conservatives without turning off liberals ▶ “The secret is to understand the Anatolian customer”

At an LC Waikiki store alongside a six-lane highway in central Istanbul, throngs of customers peruse the racks, weaving among mannequins sporting full-length evening dresses, sweatpants, and belted trenchcoats. Unlike most shoppers at nearby Zara andd H&M outlets, many women at Waikikiikiki are wearing headscarves and tunicscs that skim the floor. The retailer “hasas a great range for covered women,” saysays Semiha Kocaturk, a 53-year-old fromm a nearby working-class neighborhood who’s buying trousers for herr granddaughter. “I can find the kindd of blouses and cardigans I like veryy easily here, and that’s just not the case in every store.”