In­dex Peo­ple/com­pa­nies

Bloomberg Businessweek (North America) - - Index People/Companies -

The se­cret is out on Port­land. Drawn by its nat­u­ral beauty and KLJK TXDOLW\ RI OLIH QHZ UHVLGHQWV DUH ÁRFNLQJ WR WKH &LW\ RI 5RVHV OHDGLQJ WR D SHUFHQW JURZWK UDWH WKDW PDNHV LW WKH WK IDVWHVW grow­ing metro area among the coun­try’s 50 largest. With an­other 400,000 peo­ple pro­jected to join the pop­u­la­tion of 2.35 mil­lion over the next 20 years, Port­land is feel­ing the pinch.

´)UDQNO\ WKLV SXWV DQ LQFUHGLEOH EXUGHQ RQ WKH WUDQVLW V\VWHP DQG UDLO KDV EHHQ D NH\ SDUW RI VXSSRUWLQJ WKDW JURZWK μ VD\V 1HLO Mcfarlane, Gen­eral Man­ager at Trimet, the agency that over­sees the city’s pop­u­lar mass tran­sit sys­tem. “Find­ing the right part­ners, and ZRUNLQJ GLOLJHQWO\ ZLWK WKRVH SDUWQHUV LV FUXFLDO WR PDQDJLQJ WKDW μ

,W·V FUXFLDO WR LQQRYDWLQJ WRR ,Q 7UL0HW DQG 6LHPHQV GH OLYHUHG WKH FRXQWU\·V ÀUVW ORZ ÁRRU OLJKW UDLO FDU ZKLFK HOLPLQDWHG WKH need for el­e­vated plat­forms and saved cities count­less in­fra­struc­ture dol­lars in the process. This time, when Trimet added the Or­ange Line to its Metropoli­tan Area Ex­press (MAX) sys­tem, they part­nered with 6LHPHQV WR IRFXV RQ XVHU IULHQGO\ GHVLJQ LPSURYHPHQWV

7UL0HW VRXJKW WKH LQSXW RI LWV ULGHUV DQG WKHLU FURZG VRXUFHG LGHDV FDQ EH IRXQG WKURXJKRXW WKH UHGHVLJQHG 6 OLJKW UDLO YHKLFOH Th­ese are high­lighted by a roomier cen­ter car that max­i­mizes leg URRP DGGLWLRQDO ZKHHOFKDLU DFFHVVLELOLW\ DQG D VPDUW +9$& V\VWHP that ad­justs cool­ing based on the num­ber of rid­ers in the car.

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“This so­lu­tion op­ti­mizes the en­ergy us­age of the ve­hi­cles and the VWDELOLW\ RI WKH RYHUKHDG OLQH μ H[SODLQV 0LFKDHO &DKLOO 3UHVLGHQW RI 6LHPHQV 5ROOLQJ 6WRFN ´%\ GRLQJ WKDW ZH DFKLHYH D PXFK PRUH VXV WDLQDEOH VROXWLRQ μ ,W LV HVWLPDWHG WKH V\VWHP ZLOO VDYH 7UL0HW NLORZDWW KRXUV SHU \HDU³WKH HQHUJ\ XVDJH RI KRXVHKROGV

6LHPHQV LV DOVR DEOH WR GHOLYHU QHZ HIÀFLHQFLHV EHFDXVH LW pro­vides all of the sig­nal­ing, gate cross­ing and com­mu­ni­ca­tion tech­nolo­gies for Trimet, pro­vid­ing oper­a­tors with vi­tal in­for­ma­tion for RSHUDWLRQV DFURVV WKH HQWLUH ÀYH OLQH V\VWHP /LNHZLVH LQ D ERRQ WR GRPHVWLF PDQXIDFWXULQJ QHDUO\ SHUFHQW RI WKH 6 ·V FRPSRQHQWV DUH 8 6 VRXUFHG IDU H[FHHGLQJ %X\ $PHULFD UHTXLUHPHQWV

7KHUH LV DOVR D ÀQDQFLDO FDVH WR EH PDGH IRU OLQNLQJ QHZ QHLJK bor­hoods to Port­land’s bur­geon­ing ur­ban cen­ter. “Light rail sys­tems act as a prompter to eco­nomic growth, and Trimet is the per­fect SURRI SRLQW μ VD\V &DKLOO $OO WROG PRUH WKDQ ELOOLRQ LQ GHYHORS PHQW KDV RFFXUUHG ZLWKLQ ZDONLQJ GLVWDQFH RI 0$; VWDWLRQV

Other cities are bound to fol­low this ex­am­ple of prac­ti­cal LQQRYDWLRQ ´:H WKLQN RI RXUVHOYHV DV D SODFH ZKHUH ÀUVWV KDSSHQ DQG WKRVH DUHQ·W SRVVLEOH ZLWKRXW D VWURQJ FROODERUDWLRQ μ VD\V 0F)DUODQH ´)URP RXU ÀUVW SURMHFW WRJHWKHU DOO WKH ZD\ WR WKH 2UDQJH /LQH 6LHPHQV KDV EHHQ D SDUWQHU LQ WKDW LQQRYDWLRQ μ ´,QJHQXLW\ LV WKH OLIHEORRG RI RXU FRPSDQ\ μ DGGV &DKLOO ´:H·UH

\HDUV ROG EXW ZH·YH NHSW WKH FRPSDQ\ DOLYH E\ FRQVWDQWO\ push­ing the en­ve­lope. We adapt as so­ci­ety’s needs change, and ZH DOVR WU\ WR SURPSW VRPH RI WKRVH DGYDQFHV DORQJ WKH ZD\ μ

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