Marl­boro Kicks Some Ash

Mar­ket­ing ▶ Philip Mor­ris makes a de­vice to heat—rather than burn—to­bacco ▶ “The holy grail of a com­mer­cially suc­cess­ful ‘safe’ cig­a­rette”

Bloomberg Businessweek (North America) - - Companies/ Industries -

On a tree-lined street of stately 19th cen­tury palazzi in cen­tral Mi­lan, there’s a store­front with glossy par­quet floors, sub­dued blue light­ing, and walls dis­play­ing large-for­mat color por­traits of trendy young peo­ple—it looks like it

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