Bloomberg Businessweek (North America)
April 11, 2016 Yerba Buena Center San Francisco CHECK:
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is a good place to place political ads,” says Seawright. “It’s going to depend upon where you’re running and who you’re trying to talk to.”
Deep Root worked this year for the super PAC Right to Rise USA, which spent about $73 million on TV ads for Jeb Bush before he quit the race in February—20 percent of the more than $370 million that’s been poured into presidential campaign ads so far this year. CMAG estimates the total for all political advertising will reach $4.4 billion by November. “The super PACS act as this multiplying force,” says Elizabeth Wilner, Kantar Media senior
$47m
$45m
$41m
$41m
$34m