Bloomberg Businessweek (North America)
Showdown at the Electric Garage
Cars ▶ GM and Tesla introduce vehicles that target the same customers ▶ “Think of the Model 3 as … really competing” with BMW and Audi
Forget about old grudge matches like Chevrolet vs. Ford or Honda vs. Toyota. The fight brewing between General Motors and Tesla Motors is shaping up to be nastier. Both will soon be going after the customer who can spend $30,000 or more on an electric car, as GM launches the