Bloomberg Businessweek (North America) - - Strate­gies - BY MIGUEL MCK­ELVEY The co-founder of shared-workspace com­pany We­work on his res­i­den­tial project, We­live

When we started about seven years ago, our plan was “We ev­ery­thing”: We­work, Wer­estau­rant, We­bar­ber, Were­sort. We started with We­work be­cause the only build­ings co-founder Adam Neu­mann and I were able to get were of­fice build­ings. The re­sponse was so pos­i­tive we kept go­ing. The We­live build­ing at 110 Wall St. was sort of knocked out by Hur­ri­cane Sandy. We had a re­la­tion­ship with some­one, and they said, “Are you guys in­ter­ested?” When we saw it, we were like, “Yeah, we’re in­ter­ested, but we have this other con­cept we’ve been plan­ning.”

A lot of things we’ve done at We­work carry over to We­live—the pri­mary one be­ing try­ing to un­der­stand how peo­ple can have the per­sonal space they need but share. It’s shar­ing that goes be­yond the space, that flows into peo­ple’s so­cial en­gage­ment. It’s about try­ing to make those op­por­tu­ni­ties part of daily life.

Let’s say there’s some­one who’s 35, and she’s suc­cess­ful, but she’s like, “I’m ready to make the leap to start my own com­pany.” We want to give her a workspace and a liv­ing so­lu­tion that al­lows her to take that chance and to be sup­ported by peo­ple who are go­ing to be like, “That’s amaz­ing! What do you need help with? Who can I in­tro­duce you to?” Be­ing in that en­vi­ron­ment is def­i­nitely go­ing to help you be­come

more suc­cess­ful.

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