●GOOD IDEAS TRANSLATE

When we started about seven years ago, our plan was “We everything”: Wework, Werestaurant, Webarber, Weresort. We started with Wework because the only buildings co-founder Adam Neumann and I were able to get were office buildings. The response was so positive we kept going. The Welive building at 110 Wall St. was sort of knocked out by Hurricane Sandy. We had a relationship with someone, and they said, “Are you guys interested?” When we saw it, we were like, “Yeah, we’re interested, but we have this other concept we’ve been planning.”

A lot of things we’ve done at Wework carry over to Welive—the primary one being trying to understand how people can have the personal space they need but share. It’s sharing that goes beyond the space, that flows into people’s social engagement. It’s about trying to make those opportunities part of daily life.

Let’s say there’s someone who’s 35, and she’s successful, but she’s like, “I’m ready to make the leap to start my own company.” We want to give her a workspace and a living solution that allows her to take that chance and to be supported by people who are going to be like, “That’s amazing! What do you need help with? Who can I introduce you to?” Being in that environment is definitely going to help you become

more successful.