Bloomberg Businessweek (North America)

GLOBAL POSITIONIN­G SYNDROME SKIMMING WITH CONFIDENCE BUREAUCRAC­Y 1, TRANSPAREN­CY 0

A history of GPS examines the costs of relying on it By Drake Bennett

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In Pinpoint: How GPS Is Changing Technology, Culture, and Our Minds, Greg Milner tells two stories. One’s about how the Global Positionin­g System became one of the 21st century’s most important technologi­es. The other’s about how it may be stunting the brains of the ingenious species that created it.

We use GPS today to guide airplanes, ships, and tractors. It keeps tabs on sex offenders and helps find oil deposits. “GPS surveys land, and builds bridges and tunnels,” Milner writes. “GPS knows when the earth deforms; it senses the movement of tectonic plates down to less than a millimeter.” GPS can tell you how long until your Uber arrives—and even let you know if someone nearby is interested in a one-night stand.

The set of technologi­cal challenges that had to be solved to enable all of this was formidable. There were cultural stumbling blocks, too. The U.S. Air Force birthed the system, but the brass starved it of funds because it didn’t see the need for another navigation tool. Once GPS’S value became clear, the Pentagon tried to keep the most accurate version for itself, degrading the civilian signal so it was less precise. The first commercial GPS companies focused on designing devices to the exacting standards of the military. Magellan, and especially Garmin, came to dominate the market, making billionair­es of their founders, by selling cheaper devices whose diminished accuracy was perfectly satisfacto­ry for people not launching missiles. ( Private- sector engineers eventually found ways around so- called selective availabili­ty, and the military’s jamming was abandoned.)

Now, of course, every smartphone is a GPS device—if advances in chip design have allowed us to carry around powerful computers in our pockets, as often as not it’s the 24 GPS satellites circling the planet that make us take them out and use them. Milner argues that ubiquity has begun to exact a price. Part of that price is the ease with which we can now be located and tracked, but he also writes about another cost. He opens his book with an enchanting account of how ancient Polynesian navigators figured out how to cross thousands of miles of open ocean in outrigger canoes, guided only by the stars and the currents. Today, he points out, people blindly follow their turn-by-turn instructio­ns into lakes or drive miles before they realize they mistyped the name of their dinner destinatio­n. He speculates, citing some suggestive psychologi­cal research, that our reliance on the technology may be altering the structure of our brains.

How much should we worry about this? Milner doesn’t raise the question so he can lecture us. He’s too busy tracing all the fascinatin­g tributarie­s that feed into his story. He’s a vivid writer and a concise explainer, and when plotting a path through his material, he always opts for the scenic route. Milner didn’t necessaril­y have to go into the birth of bombing or the history of behavioris­m or the early 20th century debate about continenta­l drift to tell the story of GPS, but it’s a far more fascinatin­g journey because he did. <BW>

Criminals are making it even harder to use a debit card at an ATM: There was a sixfold (!) increase in the number of teller machines compromise­d by skimmers in 2015 compared with 2014. Rumors have long g persisted that Ledd Zeppelin stole the e opening to Stairwayy to Heaven. And now w a judge has ruledd there’s enough h evidence for a trial,l writing that there are substantia­l similariti­es between the song and Spirit’s tune Taurus. Georgia Governor Nathan Deal signed into law legislatio­n allowing state athletic department­s to delay acknowledg­ing records requests for 90 days. So now they have three months before they can officially start ignoring them. Starbucks introduced a rewards program that requires customers to spend $62.50 for a free drink, up from about a third of that. Loyalists were so angry they’ll definitely never go to another Starbucks again—ever, ever.

With Jupiter, Mercury, Mars, and Saturn in retrograde at the start of the month, now is the time to keep current clients happy, not chase new ones. Things will start to open up around the 6th, when a new moon in Taurus prompts you to start reassessin­g your resources— both personal and material. If that’s making you glum, hang on until the 9th, when risk-loving Jupiter exits the house of penny-pinching, detail- oriented Virgo. Armed with self-knowledge and with lucky Jupiter on your side, you should take advantage of this great time to make a play for the corner office or nail a pitch meeting. That said, with Mars, the planet of action and forward motion, in retrograde until July, Q2 isn’t the best time to launch something unless you’re comfortabl­e with it backfiring or just gradually losing steam. To make matters even more complicate­d, Jupiter faces off with Saturn, the planet of hard work and responsibi­lity, on the 26th. When luck and discipline are at odds with each other, the stock market is bound to take a hit, so keep an eye on your portfolio until June 18, when the planets disengage. On the bright side, this may also help you realize weaknesses in your and your company’s positions. What doesn’t kill you makes you stronger.

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