Bloomberg Businessweek (North America)
$127m
Nike wins the Wolverines. Under the sneaker giant’s 11-year contract with the University of Michigan, it will supply $57 million in apparel. The school’s deal with Adidas ends in July.
Bloomberg Businessweek (North America)
Nike wins the Wolverines. Under the sneaker giant’s 11-year contract with the University of Michigan, it will supply $57 million in apparel. The school’s deal with Adidas ends in July.