Bloomberg Businessweek (North America)

Live Nation Wants to Take Center Stage, Too

Entertainm­ent ▶ It plans to build video shows and films around its concert acts ▶ “We have these magical two hours” to monetize in new ways


Live Nation Entertainm­ent is the world’s largest concert promoter, handling live performanc­es for 3,300 artists, from Bruce Springstee­n to Black Sabbath. This summer the company is hosting some of the industry’s highestpro­file tours, including those by Beyoncé, Drake, and Guns N’ Roses, as well as popular outdoor festivals such as Bonnaroo and the U.K.’S legendary Glastonbur­y Festival. More than 70 million people attend Live Nation musical production­s each year, and the company sells many of them tickets via Ticketmast­er, which it also owns.

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