Live Na­tion Wants to Take Cen­ter Stage, Too

En­ter­tain­ment ▶ It plans to build video shows and films around its con­cert acts ▶ “We have these mag­i­cal two hours” to mon­e­tize in new ways

Bloomberg Businessweek (North America) - - Companies/ Industries -

Live Na­tion En­ter­tain­ment is the world’s largest con­cert pro­moter, han­dling live per­for­mances for 3,300 artists, from Bruce Spring­steen to Black Sab­bath. This sum­mer the com­pany is host­ing some of the in­dus­try’s high­est­pro­file tours, in­clud­ing those by Bey­oncé, Drake, and Guns N’ Roses, as well as pop­u­lar out­door fes­ti­vals such as Bon­na­roo and the U.K.’S leg­endary Glas­ton­bury Fes­ti­val. More than 70 mil­lion peo­ple at­tend Live Na­tion mu­si­cal pro­duc­tions each year, and the com­pany sells many of them tick­ets via Tick­et­mas­ter, which it also owns.

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