Live Nation Wants to Take Center Stage, Too
Entertainment ▶ It plans to build video shows and films around its concert acts ▶ “We have these magical two hours” to monetize in new ways
Live Nation Entertainment is the world’s largest concert promoter, handling live performances for 3,300 artists, from Bruce Springsteen to Black Sabbath. This summer the company is hosting some of the industry’s highestprofile tours, including those by Beyoncé, Drake, and Guns N’ Roses, as well as popular outdoor festivals such as Bonnaroo and the U.K.’S legendary Glastonbury Festival. More than 70 million people attend Live Nation musical productions each year, and the company sells many of them tickets via Ticketmaster, which it also owns.