The Greening Of Adidas

Conservation ▶ The German company funds energy savings with a VC model ▶ “The high-return projects subsidize the low-return ones”

Replacing fluorescent lights or sodium outdoor lamps with LEDS makes sense from both a conservation and an economic standpoint. While LEDS cost more upfront, their longer life span and energy efficiency mean the initial investment can be recovered in just a few years. After that, LEDS generate a positive rate of return, freeing up cash for other expenses. Such calculations, however, don’t usually sway chief financial officers,offic who often view capital investments outside their core business as distract distractions. To help make th the business case for sustainability, th the Environmental Defense Fun Fund began a program in 2008 that recruits MBA students a and puts them through a week of training in which theyt learn to talk about en energy efficiency in ways t that bean counters c can relate to. The