The Green­ing Of Adi­das

Con­ser­va­tion ▶ The Ger­man com­pany funds en­ergy sav­ings with a VC model ▶ “The high-re­turn projects sub­si­dize the low-re­turn ones”

Bloomberg Businessweek (North America) - - Focus On/ Energy -

Re­plac­ing flu­o­res­cent lights or sodium out­door lamps with LEDS makes sense from both a con­ser­va­tion and an eco­nomic stand­point. While LEDS cost more up­front, their longer life span and en­ergy ef­fi­ciency mean the ini­tial in­vest­ment can be re­cov­ered in just a few years. After that, LEDS gen­er­ate a pos­i­tive rate of re­turn, free­ing up cash for other ex­penses. Such cal­cu­la­tions, how­ever, don’t usu­ally sway chief fi­nan­cial of­fi­cers,offic who of­ten view cap­i­tal in­vest­ments out­side their core busi­ness as dis­tract dis­trac­tions. To help make th the busi­ness case for sus­tain­abil­ity, th the En­vi­ron­men­tal De­fense Fun Fund be­gan a pro­gram in 2008 that re­cruits MBA stu­dents a and puts them through a week of train­ing in which theyt learn to talk about en en­ergy ef­fi­ciency in ways t that bean coun­ters c can re­late to. The

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