Cover Trail

How the cover gets made

① “The cover story is about Big Pharma.”

“Uh-oh, here we go. What are they doing now? Selling children’s medication with potentially deadly side effects? Raising prices of lifesaving drugs beyond the reach of the middle class?”

“I was going to say they’re donating to charities that help people with their copays.”

“WOW! Mind blown. Big Pharma really does care. Shame on me for not giving them the benefit of the doubt.”

“If you’ll just let me finish. After they donate to the charities, they manage to make that money back from the government many times over.”

“Oh. So they’re robbing the government?” ② “They’re not robbing the government. Everything is perfectly legal.” ③ “That’s more technically correct. But they’re more specifically here to help you help them make a bunch of money through charities that make them look good.”