$280

mil­lion

Bloomberg Businessweek (North America) - - Companies / Industries -

Value of the 15-year deal struck by UCLA and sportswear brand Un­der Ar­mour— the big­gest col­lege sports ap­parel con­tract ever. Un­der Ar­mour will re­place Adi­das, UCLA’S spon­sor for al­most two decades.

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