Bloomberg Businessweek (North America)

Cover Trail

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How the cover gets made

① “The cover is on Reince Priebus.”

“I’m sure this is a famous banker I’m supposed to know who made a billion dollars doing something incomprehe­nsible. Well, lay it on me. Who’s this guy?”

“He’s the head of the RNC.”

“Oooohhh, I probably should’ve known that. So what exactly does he do?”

“Among other things, uniting the Republican Party.”

“Oh, wow! Oh, wow! Can we shoot him?” ② “This pretty much sums it up.” ③ “This REALLY sums it up.”

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