Bloomberg Businessweek (North America)
CHICAGO The Hampton Social
Fish shack, opened July 2015
“The ‘Rosé all day’ sign fits in with the overall ambiance of the restaurant: a bright space that evokes a feel- good, vacationlike experience for guests. It gives our customers an opportunity to capture something special and share it across social media, which has resulted in an incredible amount of exposure. Neon done in a tasteful way can make a huge impact.” —— Brad Parker, founder of Parker Restaurant Group