Bloomberg Businessweek (North America)

CHICAGO The Hampton Social

Fish shack, opened July 2015

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“The ‘Rosé all day’ sign fits in with the overall ambiance of the restaurant: a bright space that evokes a feel- good, vacationli­ke experience for guests. It gives our customers an opportunit­y to capture something special and share it across social media, which has resulted in an incredible amount of exposure. Neon done in a tasteful way can make a huge impact.” —— Brad Parker, founder of Parker Restaurant Group

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