CHICAGO The Hamp­ton So­cial

Fish shack, opened July 2015

Bloomberg Businessweek (North America) - - Design -

“The ‘Rosé all day’ sign fits in with the over­all am­biance of the restau­rant: a bright space that evokes a feel- good, va­ca­tion­like ex­pe­ri­ence for guests. It gives our cus­tomers an op­por­tu­nity to cap­ture some­thing spe­cial and share it across so­cial me­dia, which has re­sulted in an in­cred­i­ble amount of ex­po­sure. Neon done in a taste­ful way can make a huge im­pact.” —— Brad Parker, founder of Parker Restau­rant Group

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