Bloomberg Businessweek (North America)

“If we go forward with this, somebody will be killed”

Takata and the biggest auto recall in history

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Carlos Solis was driving a familiar route, the few miles from his home to his brother’s apartment outside Houston, on a Sunday in January last year. His cousin sat beside him, and a dog was in the back seat. Just as they turned into the complex, their car, a 2002 Honda Accord, was hit. It was a low-speed collision with modest damage. Both front air bags deployed. Solis’s cousin got out of the car uninjured. The dog was fine, too. But Solis didn’t move. He’d been hurt, though at first it wasn’t obvious how. His cousin called Solis’s brother, Scott, who ran to the car. Scott tried to stanch the flow of blood from a deep wound in Solis’s neck; so did the paramedics. Solis died at the crash scene.

An autopsy, now part of court records, showed that a round piece of metal the size of a hockey puck had shot out of the Accord’s air bag, sliced into Solis’s neck, and lodged in his cervical spine and shoulder. It severed his carotid artery and jugular vein and fractured his windpipe. Solis was 35 and the father of two teenagers. He was also the sixth person in the U.S. killed by an exploding air bag made by the Japanese company Takata.

Two weeks after Solis’s death, his wife received a recall notice for the air bag. The first Takata recall had come seven years earlier, in 2008, limited to air bags in about 4,000 Hondas. The effort has been expanded 20 times, most recently in May, and is the largest and most complex in U.S. history. It covers more than 60 million air bags in vehicles from BMW, Ford, Honda, Tesla, Toyota, and 12 others, or one of every five cars on the road in the U.S. The recall could affect more than 100 million vehicles around the world. Shrapnel from the devices has killed 13 people, including 10 in the U.S., and injured more than 100.

A Senate investigat­ion and personal injury litigation have turned up company documents suggesting that Takata executives discounted concerns from their own employees and hid the potential danger from Honda, their biggest customer, as well as from U.S. regulators. A Takata spokesman says via e-mail that the “data integrity problems reflected in some of the documents cited by the Senate Committee and produced in litigation are entirely inexcusabl­e and will not be tolerated or repeated,” but are not related to the root cause of the air bag ruptures. The company declined to comment further.

It will take at least three years for Takata and other manufactur­ers to make enough air bags to replace the company’s defective ones. Because of their chemistry, Takata’s devices become less stable over time. That leaves millions of drivers with cars that could contain an air bag that’s like a ticking time bomb.

textile maker, produced parachutes for the Imperial Japanese Army during World War II. In 1960, Takata began manufactur­ing seat belts for Japan’s carmakers, which were leading the country’s industrial expansion. It was the only company whose seat belts passed the U.S. National Highway Traffic Safety Administra­tion (NHTSA) crash test standards in 1973.

A few years later, Honda asked Takata to look into manufactur­ing air bags. The automaker had a small stake in its supplier, and they worked closely together. When Honda opened a plant in England, Takata opened one in Ireland. When Honda went to China, so did Takata. “They were in lockstep to conquer the world,” says Scott Upham, the head of Takata’s marketing division in Auburn Hills, Mich., from 1994 to 1996 and now the chief executive officer of Valient Market Research. Despite Honda’s enthusiasm about air bags, Juichiro Takada, who had taken over from his father as CEO in 1974, hesitated. Air bags deploy in controlled explosions. Their designs are drawn from rockets and munitions. A former Honda engineer, Saburo Kobayashi, described Takada’s reservatio­ns in a 2012 memoir. “If anything happens to the air bags, Takata will go bankrupt,” Takada said, according to the book. “We can’t cross a bridge as dangerous as this.” Eventually, he relented.

Air bags aren’t filled with air. They’re filled with gas created by a burning propellant. Propellant­s are used in jet aircraft to produce thrust; in the interiors of gun chambers; and in mining and demolition. In air bags, the propellant is compressed into aspirin- size tablets and placed in a metal tube called an inflator. After a crash, the tablets are ignited and convert from solid to gas, which erupts out of the inflator and into the bag in millisecon­ds. Air bags have been mandatory in every U. S. car since 1989, and regulators say they save about 2,500 lives every year. Unlike drugs, there’s no approval process for air bags.

“There are about 10,000 components in a car,” Upham says, “and air bags are probably the most highly engineered among them, even more than the electronic­s.” They have to be small and light enough to fit into the steering wheel and other tight spaces, and they have to deploy with just the right force. Propellant experts keep patent offices busy. They’re always trying to come up with formulas that are more efficient, cheaper, and proprietar­y. Each of the world’s five main air bag manufactur­ers has developed its own chemical compound.

It’s best to make explosives in a place with low humidity. Takata started making air bag inflators in the U.S. in 1991, at a facility in Moses Lake, Wash. It’s near an old U.S. Air Force base, east of the Cascade Range, where the high-plains air is dry. Takata set up a joint venture with a company called Rocket Research, and when it looked like the business would succeed, it bought the other 50 percent, says Mark Lillie, who was hired as a propellant engineer in 1994 and has spoken out about his experience­s at the company. “They spent hundreds of millions of dollars on the facility,” he says. “Takata was working hard to catch up and grab market share by being technologi­cally sophistica­ted. We were moving so fast. It was terrifying, but exciting.”

Takata’s original propellant was based on a common chemical, sodium azide, derived from a formula the military had developed for launching torpedoes and missiles. Sodium azide was difficult to handle in the factory, though—prone to exploding when exposed to air, light, or jostling. When inhaled, it was toxic, and after the air bags deployed, they left a residue inside cars. Most companies that used it were looking for an alternativ­e.

Takata’s second-generation propellant, introduced in 1996, was based on a chemical called tetrazole, which was safer than sodium azide and just as effective. Researcher­s code-named the formula 3110, and the company marketed it as Envirosure. Takata was the first to use tetrazole, and the chemical helped the company bring in Ford and General Motors, expanding its share of the North American market to 10 percent. But the supply of high-quality tetrazole was limited and costly. “Takata made promises to customers for volumes that could not be supported by the existing pipeline for the raw materials,” Lillie says. “The culture was: We will make a commitment to the customer, and then we will work like the dickens to make it happen somehow.”

When Takada visited Moses Lake in 1997, he took the managers to dinner to thank them for keeping up with production quotas in tough circumstan­ces. Lillie says Takada told a story: Japanese scientists once cultivated wasabi in labs and test farms, he said, and while it looked beautiful, it had no flavor. Natural wasabi grows on the side of rugged mountains. The scientists realized that the stress on the wasabi produced its distinct flavor. Lillie says, “Then

Juichiro turned to the group, paused, and said: ‘ You are the wasabi! You’ve been through these extreme things, and it’s going to make you stronger!’ ”

Systems Labs, and gave it an assignment: develop a propellant formula that would be easier and cheaper to produce than Envirosure and would allow the air bags themselves to be smaller and lighter. “ASL looked at every chemical compound known to man,” Upham says. Among them was ammonium nitrate, the most widely used commercial chemical explosive in the world, almost as powerful as dynamite. In 1995, Timothy Mcveigh used 2,000 pounds of the chemical to blow up the Alfred P. Murrah Federal Building in Oklahoma.

Ammonium nitrate was about one-tenth the price of tetrazole, according to Upham, who also reviewed industry patents. But ammonium nitrate had a critical flaw that he says led other air bag makers to give up on it: Ammonium nitrate has five phases of varying density that make it hard to keep stable over time. A propellant made with ammonium nitrate would swell and shrink with temperatur­e changes, and eventually the tablet would break down into powder. Water and humidity would speed the process. Powder burns more quickly than a tablet, so an air bag whose propellant had crumbled would be likely to deploy too aggressive­ly. The controlled explosion would be just an explosion. “Everybody went down a certain road, and only Takata went down another road,” says Jochen Siebert, who’s followed the air bag industry since the 1990s and is now managing director of JSC Automotive Consulting. “If you read the conference papers from back then, you can actually see that people said, ‘No, you shouldn’t. It’s dangerous.’ ”

When Lillie and other Moses Lake engineers met with their ASL colleagues in December 1998 to review a new design using ammonium nitrate, Lillie says they were told the phase stability problem had been solved. He rejected the design nonetheles­s. ASL wasn’t able to provide documented evidence of the safety of its product, he said in a January 2016 deposition, taken as part of a personal injury suit against Takata and Honda. “Never any evidence, never any test results, never any test reports, nothing to substantia­te they had overcome the phase stability problem,” Lillie testified.

“At the meeting, I literally said that if we go forward with this, somebody will be killed,” he adds in an interview, echoing his testimony. After the design review, Lillie says he met separately with the engineer who served as the liaison with Takata headquarte­rs in Tokyo. “What I gathered from the conversati­on was, ‘Yes, I’ll pass on your concerns, but don’t expect it to do any good, because the decision has already been made.’ ” The head of ASL was Paresh Khandhadia, who had a master’s in chemical engineerin­g and “was a very smooth operator,” Lillie says. “Tokyo put a tremendous amount of stock in his credential­s.” Neither Khandhadia, who left Takata in 2015, nor his lawyer responded to requests for comment. During a deposition last year, Khandhadia was nearly silent, citing his Fifth Amendment right not to testify against himself.

Lillie says he left Takata in 1999, partly because the company ignored his warnings about ammonium nitrate. He says Takata’s executives and workforce were unprepared to take on such a difficult design and manufactur­ing process. “Takata engineers claimed they had this magic,” he says. “No one else could figure it out, and they had.”

As the Moses Lake facility prepared to manufactur­e inflators with the ammonium nitrate propellant, some of Lillie’s former employees became anxious. “It was always push, push, push the envelope,” says Michael Britton, a propellant engineer who left in 2000. Lillie testified that a Takata engineer wasn’t allowed to investigat­e an inflator that ruptured during testing, and that when he protested, he was reassigned. A quality manager told Lillie that he was pressured by an executive at Moses Lake to manipulate test data. “Torture the data until it confesses” is the way the engineers described it, Lillie said in his deposition. A Takata spokesman says ASL conducted testing that “went beyond industry standards at the time” and found no significan­t changes in the propellant’s performanc­e or physical properties, and that a German research institute has since tested the propellant and found no evidence of a loss of phase stability. He also says there’s no evidence that Lillie raised any concerns about using ammonium nitrate or that Takata executives weren’t interested in hearing them.

In November 2000, Tom Sheridan, then a Takata product engineer, wrote a memo to his bosses about test data for Honda. “The objective of this cover letter is to point out that the Honda test report has incorrect data, data that cannot be validated, data that was incorrectl­y labeled, or data that does not exist,” it said. The memo was turned over to plaintiffs’ lawyers suing the two companies. Sheridan, who left Takata in 2002, testified that after he submitted the report, none of his bosses spoke to him about the issues he raised. A company spokespers­on says: “Takata deeply regrets that this validation test data was incorrectl­y reported,” but that the test results aren’t related to the cause of the ruptures.

the company was “prettying up” air bag data sent to Honda. At one point, the devices were said to have passed tests that never occurred. “It has come to my attention that the practice has gone beyond all reasonable bounds and likely constitute­s fraud,” he wrote in an e-mail produced in a lawsuit. Schubert, now a member of Takata’s new-product safety group, wasn’t made available for an interview. Takata says it apologizes for these lapses, but they’re unrelated to the current air bag inflator recalls.

Fireballs spewed out, windows on nearby houses were shattered, and local papers reported that authoritie­s had to evacuate thousands of residents. Takata says only that employees weren’t handling “propellant scrap” properly and that afterward the factory improved its safety procedures. The plant resumed operations within a month, and Takata’s customers didn’t suffer any production disruption­s. Automotive News called Takata’s quick recovery “remarkable.”

Takata engineers were filing patents for processes to improve the stability of ammonium nitrate. One described coating the chemical particles with paraffin to create a shield against heat and humidity, says Lillie, who’s reviewed the documents. Another said that phase-stabilized ammonium nitrate propellant­s “exhibit significan­t aggressive behavior with regard to ballistic properties” and that air bag inflators are subject to environmen­tal conditions that can cause problems, including “over-pressuriza­tion of the inflator leading to rupture.” Takata previously has

WHEN A COLLISION OCCURS, A SIGNAL IS said that it’s “always understood the effects that SENT UP THE STEERING COLUMN TO AN AIR BAG MODULE. THIS ALL HAPPENS IN ABOUT moisture may have on the combustion charac

15 MILLISECON­DS. INSIDE THE AIR BAG teristics of ammonium nitrate, but phase-stabiMODUL­E, AN IGNITER FIRES IN A METAL

CASE FILLED WITH PROPELLANT TABLETS lized ammonium nitrate propellant is safe and effective for use in air bag inflators when properly engineered and manufactur­ed.”

In 2006 a Takata engineerin­g manager sent an e-mail to a colleague that suggests data about potential problems with product tests were being hidden or ignored: “It is yet another mess-o-shit we will be handed with no real fix possible. The plant should have been screaming bloody murder long ago.” A Takata spokesman reiterates that such data integ

THE PROPELLANT TABLETS ARE DESIGNED TO rity problems are inexcusabl­e and won’t be tol

BURN AT A STEADY RATE, LIKE SOLID ROCKET erated, but that they have nothing to do with the

FUEL, PRODUCING GASES THAT INFLATE THE root cause of the air bag ruptures.

AIR BAG IN ABOUT 20 MILLISECON­DS Takata went public in November of that year, listing shares on the Tokyo Stock Exchange. The Takada family and trust retained a stake of more than 80 percent (it’s now about 60 percent). A succession plan was put in place the following year. Juichiro Takada became chairman, while remaining CEO until the time came to hand over leadership to his son Shigehisa, then 41, who was promoted to president. Akiko Takada, Shigehisa’s mother, resigned as a director and became an adviser. The difference­s between father and son were striking: Juichiro, known as Jim to his American employees, would get down on his knees to inspect factory equipment. Lillie describes Shigehisa as awkward, quiet, and entitled. When he visited Moses Lake in the late 1990s, he wouldn’t put on safety glasses, and Lillie didn’t let him onto the factory floor.

problem—a manufactur­ing mistake at its other plant at Moses Lake—and Honda had issued a recall for those air bags. “My take is that if NHTSA had done the right thing and really probed Takata, they could have caught it a lot sooner and we wouldn’t have the crisis we have today,” says Clarence Ditlow, the executive director of the nonprofit Center for Auto Safety. “Takata made one of the most colossal blunders in the history of the industry.”

stopped at a red light in Morrow, Ga., and the air bag in her 2001 Honda Civic deployed by mistake. The inflator exploded, and shredded metal hit Williams in the neck, severing her carotid artery. She stuck two fingers in the gaping wound to stop the bleeding as she waited for an ambulance. The blood loss led to several strokes, a seizure, and a speech disorder, according to a lawsuit she filed against Takata and Honda. The companies settled her case confidenti­ally.

Honda expanded recalls of cars with Takata air bags in 2009, 2010, and 2011, eventually to include 2.5 million vehicles. In 2013, Takata filed a defect report with U.S. regulators stating that certain passenger-side air bags could rupture as a result of manufactur­ing errors that were exacerbate­d when the air bags were exposed to heat and humidity. A year later, NHTSA asked 10 car companies to recall 7.8 million vehicles with Takata air bags in seven Southern states as well as Puerto Rico and the U.S. Virgin Islands. After the announceme­nt, so many people checked the NHTSA website that it crashed. Toyota advised passengers not to sit in the front seats of several models until the air bags were replaced.

The situation in Monclova threatened to create other problems for Takata. Guillermo Apud, a supervisor at the plant, had to scold employees in a May 2011 e-mail about their sloppy, and potentiall­y dangerous, work habits. He had noticed that they were “reworking,” trying to fix defective parts on the inflator assembly line rather than removing them to be examined later. “Rework on the line is PROHIBITED!!! We can’t have leaders/ materials/people/operators REWORKING material left and right without ANY control, this is why we have defect upon defect.

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