A bet­ter, cheaper c in­cu­ba­tor inc

Bloomberg Businessweek (North America) - - Front Page -

Gen­er­ally, dis­rup­tive tech­nol­ogy doesn’t come from big cor­po­ra­tions. I’ve got a num­ber of in­ven­tions that came from think­ing out­side of the box, and you do that if you’re in the garage. You try to crack things, and you can be in there all night. We’re tak­ing com­pli­cated med­i­cal de­vices and mak­ing them sim­ple, cheap, and durable. We al­ways work on cus­tomer-cen­tric de­sign, and that in­volves ev­ery­thing that you know about the cus­tomer and ev­ery­thing the cus­tomer may want, while try­ing to fore­tell the fu­ture. If you get that right, it has longevity.

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